Che Guevara - Ernest Hemingway - Fidel Castro, in days gone by

These magnificant men, sometimes a picture is worth a thousand words.

Fidel, Che and Marina - how times have changed.

Over the years Che Guevara has been lionized in Latin America and immortalized all around the world. This 1960’s photograph of Che by the photographer Alberto Korda has become one of the most famous image of our times, a symbol for freedom and liberty.

Today, it has become cool to own a part of Che. Not many people understand or even attempt to understand what he stood for but they know that being part of the Che cult is the thing to do. Viva San Ernesto!